100% this. I would add that it's also hard to find an item being unique. When I search for let's say "Braun Alarm clock", I get the same item (so I guess? becau

100% this. I would add that it's also hard to find an item being unique. When I search for let's say "Braun Alarm clock", I get the same item (so I guess? because it looks the same) 8 times. So which one should I buy? What's the difference? I just can't be bothered to figure out the different sellers/prices/terms/delivery times etc for such a simple thing. How do I know if one of the 8 Braun clocks that look the same has some 'extra feature'? So I got to read all descriptions which can be vastly different and hard to compare. This isn't easy and reliable ecommerce anymore. It's messy and frankly if I have to do all this research WITHIN Amazon I might as well extend the scope and do it OUTSIDE of Amazon as well.