Ads are becoming way more complex entities than a banner/image that you click on. Companies are recognizing this and investing accordingly - think of influencer

Ads are becoming way more complex entities than a banner/image that you click on. Companies are recognizing this and investing accordingly - think of influencer sponsorships, video inserts, in-game tokens, campaign based mobile apps. There are constantly more pipes to market through, there is restructuring the same way billboard/print advertising started to drop in the 2000s.