I identify with the "oh I never intentionally click on ads" segment, but I still click on ads mainly on mobile. That's because mobile developers are entirely us

I identify with the "oh I never intentionally click on ads" segment, but I still click on ads mainly on mobile. That's because mobile developers are entirely user hostile like the early 2000s web developers who brought us popup ads. half the time I try and scroll some article on a mobile website these days, I get a banner ad that pops up which I accidentally misclick. I even misclick 'benign' banners on ios native apps all the time. If you were looking at clickthrough rates from, say, before smartphones to now, you might be observing an artificial bump just from people fat fingering an ad that's honestly tricky to avoid not tapping on by mistake.