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I can recommend the book “Attention Merchants” by Tim Wu. People get used to Ads in any format over time like you noticed. But the fight for our attention will
by baxtr 4y ago
I can recommend the book “Attention Merchants” by Tim Wu.
People get used to Ads in any format over time like you noticed. But the fight for our attention will never stop.
So in Google’s case, maybe their model won’t work in the future. The ad money will go somewhere else.
- godelski 4y agoAre people getting used to native advertising though? It seems prolific to me but I still just hear people brag about how advertising doesn't affect them because they don't click on things. People are used to basic advertising (billboards, commercials, and web page images) but I don't think people are used to other types of advertising. I also don't think people understand how all the basic advertising works. For example, many car commercials aren't always trying to get you to buy a car but rather build brand prestige. These types of ads have existed for quite a long time but I don't think people acclimated to them because they still misunderstand how ads work (or rather the diversity in purposes of ads).