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So where is the ad spend going instead?
by seydor 4y ago
So where is the ad spend going instead?
- smt88 4y agoAt a lot of companies, it isn't going anywhere. Many ads offer no ROI.
- pfraze 4y agoPossibly nowhere. Advertisers reduce ad-spend when recessions are in the air.
- threadweaver34 4y agoThere's also a shift away from products to services, but I'm not sure how different those ads yield for Google. I assume ecommerce does better because it's easier to track conversions.
- deelowe 4y agoEveryone is building their own ad platforms now. I hear even kroger has one.
- seydor 4y agoso for common web folk, what are the adsense alternatives now
- Ekaros 4y agoInflation also. If the ones buying adds have not managed to fully transfer their input cost increases to output price. They have to cut that money from somewhere. And adds are pretty reasonable place as it is not mandatory to function in short term. And elsewhere, you have VC driven companies who have tougher situation for getting money to burn on adds for growth.