3 ms·
What is the chance that adtech is all a house of cards? Meaning that all of the "precision targeting" for segmenting married men over 30 who speak German and E
by carabiner 4y ago
What is the chance that adtech is all a house of cards? Meaning that all of the "precision targeting" for segmenting married men over 30 who speak German and English while having house cats doesn't work at all? For a while, I was getting ads on Instagram in Spanish, and I don't speak Spanish.
- andsoitis 4y agoIf someone clicks on an ad, don’t you think it is because it resonated with them? Even from first principles, it stands to reason that the more precisely you can craft a message (e.g. an ad) for your audience, the higher the chances that it would resonate, and be something you can monetize.
- lmm 4y agoMaybe. Or maybe there's an uncanny valley effect where overly personal ads seem intrusive, and something that plainly describes the product will appeal more. Even if there is an improvement, is it a big enough improvement to be worth paying for?
- adrianmsmith 4y agoThat does indeed stand to reason. But GP got an advert in a language they didn't speak, so they are arguing that even if great targeting would improve ad conversion/monetization, after the > 1 decade of this being worked on, targeting doesn't really work. And I tend to agree, I am in the minority who always clicks "accept all cookies", primarily because if I have to consume ads then they might as well be relevant to me. But they are very often not relevant at all, e.g. for cars (I live in a city with great public transport and have no desire to drive) etc.