It’s not unreasonable. The problem is that blank media imposes a lower bound on the discount that can be offered for these rental schemes (to say nothing of the

It’s not unreasonable. The problem is that blank media imposes a lower bound on the discount that can be offered for these rental schemes (to say nothing of the e-waste) to make economic sense to the seller. Most consumers aren’t going to rent a movie they can only watch a few for a 10% discount off the price of unlimited views. For example, Apple typically prices movie “purchases” around 4x of a 24 hr rental (75% off), and that has essentially zero marginal cost of production. With physical media there would be no profit.