I can't tell if advertising yourself as a SW Londoner and spelling "plough" with a "w" is worse than the ostentatious "SW" (it's, on average, extremely expensiv

I can't tell if advertising yourself as a SW Londoner and spelling "plough" with a "w" is worse than the ostentatious "SW" (it's, on average, extremely expensive even in London terms). Also if you're sacking 1 in 5 workers, maybe unpin the "we're #hiring" tweet?