I can't speak in general, but I've noticed that the kids that get most attached to reading at a young age often are the ones that have parents take them to publ

I can't speak in general, but I've noticed that the kids that get most attached to reading at a young age often are the ones that have parents take them to public libraries as an outing. Bonus points in that it counts as quality time with the child. Or, even though they often watched the typical junk stuff too, they started (slowly, and sometimes retroactively) applying literary thinking to that as well, and it helped them develop their taste and thinking skills.