The reality with ML is at this point it's cheaper to let someone else do the research and then as long as you have sufficient data you can copy the approach. T

The reality with ML is at this point it's cheaper to let someone else do the research and then as long as you have sufficient data you can copy the approach. The complexity is in making it cost efficient to run, making it intuitive to use, etc. That's a problem that google is more than capable of executing on. They'll need to reorganize to pull it off though. They'll even sprinkle ad results in.