> Why would paying customers quit? A small-but-meaningful number of 'paying customers' aren't themselves users. They are paying the subscription price for the

> Why would paying customers quit? A small-but-meaningful number of 'paying customers' aren't themselves users. They are paying the subscription price for the value of community peace, not any specific content. For example: I pay for a Netflix account. I never use it anymore (since Netflix keeps killing the only shows they made that I liked), but my kids use it sporatically-but-heavily. (i.e., maybe one or two hours per day 4-ish days a week, but all at once). If Netflix makes it break for my kids (like they're threatening to) then I might as well cancel it anyway, it's worthless for those 'kid tv breaks' now. It sounds like a small-but-not-trivial percent of Netflix subscriptions are something like mine (paying to keep other people happy, paying to prevent people from bothering them, not to watch any specific show/movie). And Netflix is playing in the "fuck around" part of "fuck around and find out".