"Companies that increased ad spend saw success in the long run. Sixty percent of brands that increased their media investment during the last recession saw ROI

"Companies that increased ad spend saw success in the long run. Sixty percent of brands that increased their media investment during the last recession saw ROI improvements. Brands that increased paid advertising also saw a 17% rise in incremental sales. By contrast, marketers who cut ad spending risk losing 15% of their revenue during a recession." It's not unusual for businesses to lay off people and divert the capital towards go-to-market during a recession. https://info.analyticpartners.com/roi-genome/the-rules-of-recession-proofing-advertising-effectiveness https://info.analyticpartners.com/roi-genome/the-rules-of-re...