You'd still need to pay the celebrity for the right to use their image: https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personali

You'd still need to pay the celebrity for the right to use their image: https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights I think it mostly lowers the value of being the next tier down, since the mega stars would no longer be limited by hours in the day.