Even so, I do think we can expect a strong open web to emerge in VR. Some publishers & businesses will want to control the content & data they publish, which wi

Even so, I do think we can expect a strong open web to emerge in VR. Some publishers & businesses will want to control the content & data they publish, which will push them to the open web. It's the same reason publishers don't publish all their content on Facebook. That said, it will certainly take a while for an open web to emerge. And in any case, it seems likely that walled gardens will always have a powerful place in the ecosystem.