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Disclaimer I’ve never worked in film or TV. This may have potential for a smaller indie filmmakers. Have any celebrity cameo for cheap in your budget film. I

by reidjs 4y ago

Disclaimer I’ve never worked in film or TV. This may have potential for a smaller indie filmmakers. Have any celebrity cameo for cheap in your budget film. I like that this technology has the potential to lower the value of being a Hollywood mega superstar.

CSMastermind 4y ago
> I like that this technology has the potential to lower the value of being a Hollywood mega superstar. Why would it lower the value of being a Hollywood mega superstar? If anything wouldn't it increase the value of being one? Because now Megastar Jim Bob Jones or whoever can "appear" in hundreds of movies a year and collect checks from all of them for using their likeness. Instead of those roles going to smaller actors who would presumably get the part today. Also it makes the value of that mega superstar more valuable because their deepfake won't age nor will it be encumbered by their death. We could start seeing Marilyn Monroe in movies again. And if you're someone like Brad Pitt, it means suddenly you have an entirely new revenue stream from licensing your likeness for years, decade, etc.
- User23 4y ago
  Because you prompt the AI to generate Chad Britt who looks and sounds an awful lot like Brad Pitt, but not enough so to infringe on his likeness rights.
  - strulovich 4y ago
    If your intention is for people to confuse this person with Brad Pitt then you already have issues that will probably get to court, at least for the first few times to be decided should this be legit or no.
  - pessimizer 4y ago
    Not a chance. Blurred Lines lost a copyright case for seeming like it could have been a Marvin Gaye song. You won't be able to use Chad Britt unless it is a satire of Brad Pitt that every judge thinks is funny.
    - PaulDavisThe1st 4y ago
      Quite a bit of that judgement is slowly being unwound and walked back. Doesn't mean you're wrong about likeness cases, but the Blurred Lines/Gaye ruling is far from canon at this point.
      - fzzzy 4y ago
        It was an absolutely terrible judgement. It only happened that way because it was a jury. The law doesn't justify it.
    - oneeyedpigeon 4y ago
      Songs are copyrighted. Are faces?
      - schrijver 4y ago
        Yes. Well, not copyrighted, exactly, but one gets to control the commercial exploitation of ones likeness. https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights
        oneeyedpigeon 4y ago
        Wouldn't it come down to proof of intent to exploit? Surely an actor who happens to look like Brad Pitt can't be prevented from working in the film industry on that basis alone? I agree that calling themselves Britt Pad or whatever might be crossing the line!
        toss1 4y ago
        Seems like it is one thing to hire a look-alike of Brad Pitt (or your selected star), a very different thing to hire another actor and then replace his/her face with synthetic animated images of Brad Pitt. The first would get laughed out of court. The latter would be an obvious ripoff to anyone (perhaps excepting some soverign-citizen-level pedants).
mritchie712 4y ago
It's already gone past indie film makers. Kendrick Lamar[0] used it in his last video. https://www.youtube.com/watch?v=uAPUkgeiFVY https://www.youtube.com/watch?v=uAPUkgeiFVY 0 - Regarded as one of the greatest rappers of all time, multiple Grammy Awards.
illwrks 4y ago
Does that not devalue the celebrity? If they are everywhere then they become tiresome and then the next new one comes along
jefftk 4y ago
You'd still need to pay the celebrity for the right to use their image: https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights I think it mostly lowers the value of being the next tier down, since the mega stars would no longer be limited by hours in the day.

by reidjs 4y ago

CSMastermind 4y ago

> I like that this technology has the potential to lower the value of being a Hollywood mega superstar. Why would it lower the value of being a Hollywood mega superstar? If anything wouldn't it increase the value of being one? Because now Megastar Jim Bob Jones or whoever can "appear" in hundreds of movies a year and collect checks from all of them for using their likeness. Instead of those roles going to smaller actors who would presumably get the part today. Also it makes the value of that mega superstar more valuable because their deepfake won't age nor will it be encumbered by their death. We could start seeing Marilyn Monroe in movies again. And if you're someone like Brad Pitt, it means suddenly you have an entirely new revenue stream from licensing your likeness for years, decade, etc.

User23 4y ago
Because you prompt the AI to generate Chad Britt who looks and sounds an awful lot like Brad Pitt, but not enough so to infringe on his likeness rights.
- strulovich 4y ago
  If your intention is for people to confuse this person with Brad Pitt then you already have issues that will probably get to court, at least for the first few times to be decided should this be legit or no.
- pessimizer 4y ago
  Not a chance. Blurred Lines lost a copyright case for seeming like it could have been a Marvin Gaye song. You won't be able to use Chad Britt unless it is a satire of Brad Pitt that every judge thinks is funny.
  - PaulDavisThe1st 4y ago
    Quite a bit of that judgement is slowly being unwound and walked back. Doesn't mean you're wrong about likeness cases, but the Blurred Lines/Gaye ruling is far from canon at this point.
    - fzzzy 4y ago
      It was an absolutely terrible judgement. It only happened that way because it was a jury. The law doesn't justify it.
  - oneeyedpigeon 4y ago
    Songs are copyrighted. Are faces?
    - schrijver 4y ago
      Yes. Well, not copyrighted, exactly, but one gets to control the commercial exploitation of ones likeness. https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights
      - oneeyedpigeon 4y ago
        Wouldn't it come down to proof of intent to exploit? Surely an actor who happens to look like Brad Pitt can't be prevented from working in the film industry on that basis alone? I agree that calling themselves Britt Pad or whatever might be crossing the line!
        toss1 4y ago
        Seems like it is one thing to hire a look-alike of Brad Pitt (or your selected star), a very different thing to hire another actor and then replace his/her face with synthetic animated images of Brad Pitt. The first would get laughed out of court. The latter would be an obvious ripoff to anyone (perhaps excepting some soverign-citizen-level pedants).

mritchie712 4y ago

It's already gone past indie film makers. Kendrick Lamar[0] used it in his last video. https://www.youtube.com/watch?v=uAPUkgeiFVY https://www.youtube.com/watch?v=uAPUkgeiFVY 0 - Regarded as one of the greatest rappers of all time, multiple Grammy Awards.

illwrks 4y ago

Does that not devalue the celebrity? If they are everywhere then they become tiresome and then the next new one comes along

jefftk 4y ago

You'd still need to pay the celebrity for the right to use their image: https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights I think it mostly lowers the value of being the next tier down, since the mega stars would no longer be limited by hours in the day.