Yes, it is way more profitable. Just look at the mobile gaming market for an example of ads and scammy in-app purchases taken to the extreme. People expect mob

Yes, it is way more profitable. Just look at the mobile gaming market for an example of ads and scammy in-app purchases taken to the extreme. People expect mobile games to be “free”, even though console and PC games typically cost $20-$60. Good luck finding consumers to pay even $20 for a mobile game, much less $60. Similarly, good luck finding consumers to pay $500 an OS upgrade now that they think it should be “free”.