> Well, how does that compare to traditional search? Poorly. Traditional search is a dumb pipe, it gives you multiple links to review and evaluate on the basi

> Well, how does that compare to traditional search? Poorly. Traditional search is a dumb pipe, it gives you multiple links to review and evaluate on the basis of a well-understood PageRank algorithm. It's gotten a lot worse, but humans adapted to its limitations, and know what not to click on (affiliate marketing sites that rank #1 for instance). GPT3 is a dead end, it provides a single response and you can either accept what it tells you or not. It is not going to disclose what links it scraped to provide the information, and it's not going to change its mind about how it put that info together. This is because of the old Arthur C. Clarke axiom "Any sufficiently advanced technology is indistinguishable from magic”." AI peddlers will use every UX dark pattern possible to make it look like what you are seeing really is magic.