Not only that, but if some people have ethical and moral considerations about the consequences of x, then those people have an ethical reason to actually do the

Not only that, but if some people have ethical and moral considerations about the consequences of x, then those people have an ethical reason to actually do the thing, since the alternative is that the people doing it are those with no ethical or moral consideration. If a piece of technology is going to be 90% bad 10% good and you can push it to 80% bad then it is completely justifiable to go for it.