The Dwolla story is a great one - young, successful serial entrepreneur takes aim at a market dominated by just a few old school players (and I'd lump PayPal in

The Dwolla story is a great one - young, successful serial entrepreneur takes aim at a market dominated by just a few old school players (and I'd lump PayPal in as old school too) and in a few years is processing tens of millions of dollars. The team is reinventing transaction processing. Seems to me like a company that would appeal to the Hacker News community but whenever I bring it up, I get down voted. I don't understand why. What's not to like about it's success so far?