> You do PR where you need it, and they need it. But sometimes you need to step back and ask why you need that PR in the first place, and if perhaps there are

> You do PR where you need it, and they need it. But sometimes you need to step back and ask why you need that PR in the first place, and if perhaps there are better avenues to recover your standing rather than staging PR-worthy displays. At some point the PR becomes completely disingenuous and starts actively harming you.