He was writing in the context of Windows vs Mac 20 years ago. At that time especially, the overwhelming majority of people who really cared deeply about UI desi

He was writing in the context of Windows vs Mac 20 years ago. At that time especially, the overwhelming majority of people who really cared deeply about UI design used and designed for Macs, despite the overall small size of the Mac market. For some evidence of design’s importance on the Mac (and now iOS), Apple has been awarding Apple Design Awards for many, many years. Winning one is considered by Mac/iOS designers and developers to be a high honor. I’m aware of no equivalent for Windows or Android.