A ChatGPT-like AI that's answering your question in the context of your recent search and browsing history can make a pretty darn sophisticated guess about what

A ChatGPT-like AI that's answering your question in the context of your recent search and browsing history can make a pretty darn sophisticated guess about what ads you might be primed to see. But deploying something like that at scale not only means developing the consumer experience but also the ad placement platform that generates optimal revenue from it. It's not a thing to toss over the wall just because ChatGPT won some news cycles.