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> It's not clear it's even possible to effectively monetize pure messaging platforms like WhatsApp Well, WhatsApp is moving beyond "pure" messaging with paymen
by ppsreejith 4y ago
> It's not clear it's even possible to effectively monetize pure messaging platforms like WhatsApp
Well, WhatsApp is moving beyond "pure" messaging with payments and commerce (Eg: JioMart integration in India).
Another approach would be to compare with wechat with 1.2 billion active users generating an estimated 15+ Billion in revenue in 2021 (https://www.businessofapps.com/data/wechat-statistics/ https://www.businessofapps.com/data/wechat-statistics/) without much North America / EU presence and being banned in India.
Thirdly, click to message ads are already a "multi-billion dollar" business with "strong double digit growth" as of 2022 (https://www.cnbc.com/2022/08/07/why-meta-and-mark-zuckerberg-are-betting-big-on-whatsapp-for-business-.html https://www.cnbc.com/2022/08/07/why-meta-and-mark-zuckerberg...)
- gen220 4y agoI don't know if we can draw much from the comparison to WeChat. WeChat is effectively an operating system for the domestic Chinese economy within a single app, it's 10-100x more complex than a messaging app, and it enjoys official blessing that WhatsApp would never obtain in any market. You can hardly survive in China without WeChat, it's so tightly integrated into everyday life.