4 ms·
> Younger people not using FB though seems pretty real. We've already gone through one cycle of "young people are abandoning Facebook" with millenials and Snap
by dcolkitt 4y ago
> Younger people not using FB though seems pretty real.
We've already gone through one cycle of "young people are abandoning Facebook" with millenials and Snapchat. And it turned out that the thesis of Snapchat as FB killer was widely overblown. Snapchat failed to really expand into other demos the way early Facebook did, not to mention a lot of those Millenials aged out of it and migrated to Instagram.
Now we're hearing the same story but with Gen Z and TikTok. But it's hard to see a compelling reason why TikTok will wind up a different story. Seems very unlikely that my kids pre-school will eventually wind up uploading to TikTok the way they do Facebook.
My guess is the youth vanguard will always use whatever the new hotness is in alternative social media platform, because keeping grownups out is the point. But Facebook (and Instagram) seem like they're firmly entrenched as the base layer of civil society.