In their last earnings transcript (3 months ago) they do talk a lot about Reels competing with TikTok and making a lot of traction. They say that Reels growth

In their last earnings transcript (3 months ago) they do talk a lot about Reels competing with TikTok and making a lot of traction. They say that Reels growth is very high, but they haven’t built the tools yet for SMBs to advertise well with it, so revenue was relatively low but a focus for them going forward. Haven’t read yesterday’s transcript yet but I’d assume more of the same.