As someone who regularly visits the parks and resorts, I don’t understand what they do with all this data. I use the iOS Disney+ app and their website to make r

As someone who regularly visits the parks and resorts, I don’t understand what they do with all this data. I use the iOS Disney+ app and their website to make reservations, and don’t attempt to block most of their ad tracking and telemetry. I’ve probably made 50+ visits to the Orlando parks and resorts in the last 3 years and our family spends considerable sums of money on their concessions. So why does every restaurant host and hotel employee ask if it is our first time at the restaurant/hotel? And why doesn’t the app use historical data to promote experiences we are likely to enjoy? Why do they always ask where we are from, if we are parking a vehicle, and whether we (still) have food allergies or preferences? Saving these preferences could save dozens of person-hours per family vacation and would not be difficult to implement, or at least to try. I believe they, like many companies, are just hoarding the data in the hope that one day Someone will come and figure out how to squeeze it or sell because Data Science. Or maybe it will become sentient and some creature will crawl out from the ocean of primordial data ooze.