This is quite a bad read of what they are doing. In essence, demand from crypto that ended up vanishing to a great extent overnight (ETH Merge), supply chain d

This is quite a bad read of what they are doing. In essence, demand from crypto that ended up vanishing to a great extent overnight (ETH Merge), supply chain disruptions and shaky economy means supply and demand is less and less predictable for these companies. It makes absolute sense to try and keep it stable. Price stickiness aside, building chips is a long term commitment, if they cannot somehow stabilise it, their investments into future chips will be riskier as well (read: more expensive, to compensate for it).