It doesn't matter if the service is exactly the same or not, it just matters whether it meets the need of the consumer. In my example, consumers needed a way t

It doesn't matter if the service is exactly the same or not, it just matters whether it meets the need of the consumer. In my example, consumers needed a way to get from point A to point B. Both a cab or a bike could do that. If you prefer, I could have asked if Ferrari should get pissed that Kia is offering cars for a super cheap price. Then we are comparing cars to cars.