Fuel efficiency is one part, but the increased consumer preference for direct flights is another, while the business model for the A380s was basically "ferry al

Fuel efficiency is one part, but the increased consumer preference for direct flights is another, while the business model for the A380s was basically "ferry all your passengers to the nearest hub on A320s then use A380s to bring them from hub to hub". But instead larger twinjets like the B787 and A350 which could do these direct routes more economically won.