> Google presents what its customers (people doing searches) want to see Google presents what it thinks people want to see, which it infers based on some numbe

> Google presents what its customers (people doing searches) want to see Google presents what it thinks people want to see, which it infers based on some number it can collect, like time-on-page, or scroll depth. The argument is that its proxy metrics for "the user liked this" are ill-considered, especially in this particular context. Even when Google acts like a rational actor, it is not an oracle. It rationally optimizes an observable metric, which may or may not correlate to its actual goal.