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I know they don't care about it. That's the point. They don't care about it but they do it, because it's socially expected that they do it, because it's mainstr
by willcipriano 4y ago
I know they don't care about it. That's the point. They don't care about it but they do it, because it's socially expected that they do it, because it's mainstream. If being green was counterculture, greenwashing would have the opposite of the intended effect.
- goodpoint 4y agoSo co-opting something and making it truly mainstream is the same thing? Then greenwhashing is real ecology?
- willcipriano 4y agoAs a corporation why would you co-opt something that the public in general isn't on board for? Ask several people on the street "Should companies be more green?" and they will mostly say yes, as that is a mainstream idea. If you wanted to be counter culture you could start a company that isn't green, "We pollute ten times what our competition does!", lots of people out in the culture would be very upset, they would protest, that's what being counter to the culture is like.