> When Coca-Cola embraced the flower children with its ads in the late 1960s / early 1970s, did that mean that the US counterculture of that time had become "th

> When Coca-Cola embraced the flower children with its ads in the late 1960s / early 1970s, did that mean that the US counterculture of that time had become "the culture"? Surely you understand that Coca-Cola wasn't "the entire establishment"?