From what I've seen, the only higher ed experience where people care a lot about grades, class rank, etc. and it's highly competitive is law school. Everywhere

From what I've seen, the only higher ed experience where people care a lot about grades, class rank, etc. and it's highly competitive is law school. Everywhere else in academia there is grade inflation. The reason law school has avoided this trap is because top law firms that pay very well only want the top 5% based on class rank, especially outside of maybe the top 14 law schools. The U.S news law school rankings hold a lot of weight. They include statistics for how many of their students place at top law firms. If they grade inflate and lose credibility with these top law firms as to the grades being indicative of the quality of their students, top law firms will stop hiring from those schools, and their rankings will collapse. Of course, if you got a C in law school, that's a bad grade. In fact, you can flunk out if your grades go below a B-. Also, classes are graded on a strict curve. The teacher can only give out a certain number of A+s.