I don't see the advantage of ownership for Microsoft. A significant strategic investment, sure. Netflix is a pretty effective standalone entity, and if they a

I don't see the advantage of ownership for Microsoft. A significant strategic investment, sure. Netflix is a pretty effective standalone entity, and if they are going to Silverlight, that's the big Microsoft win. Traffic to Netflix is not likely to be convertable -- I go to the site to adjust my queue or watch something, and advertising or cross promotions would be an unwelcome mix.