Google measures the amount of time you spend on a webpage before you go back to the search page (if you dont open in a new tab) and it’s used as an important ra

Google measures the amount of time you spend on a webpage before you go back to the search page (if you dont open in a new tab) and it’s used as an important ranking signal. That’s pretty much it. All the long winded recipe bullshit just keeps you on the page longer before you realize the recipe is crap.