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If you think LGBT is the counterculture, Raytheon advertising wants a word with you.
by throwayyy479087 4y ago
If you think LGBT is the counterculture, Raytheon advertising wants a word with you.
- skyyler 4y agoRaytheon's advertising employed "rainbow capitalism" on twitter, like most other American companies, is just following in the footsteps of Subaru and RJ Reynolds who realised gays have money in the 90s. Rainbow capitalism isn't LGBT culture. It's attempts at getting our money. The large majority of queer culture cannot be commercially re-packaged and will never be part of the dominant culture.
- fundad 4y agoAlso Raytheon can't limit its recruitment to just straight people if it wants to be competitive.