Somewhat ironically, this article isn't helpful because it oversimplifies a complex topic. Many factors contribute to "good writing" and they can't be distilled

Somewhat ironically, this article isn't helpful because it oversimplifies a complex topic. Many factors contribute to "good writing" and they can't be distilled to "ordinary words and simple sentences". For example, Graham talks about simple sentences but has nothing to say about sentence cohesion, which has a far greater impact on prose quality.