On the other extreme, you don't want to do completely commodity work, or you'll be stuck competing on who can move the subscribe button for a smaller bowl of ra

On the other extreme, you don't want to do completely commodity work, or you'll be stuck competing on who can move the subscribe button for a smaller bowl of ramen. The sweet spot is somewhere in between, where you have non-trivial skills others don't, and multiple companies willing to pay for them. In essence, supply and demand, like always.