Ironically, on mobile, the entire “above the fold” screen for this website is Google ads, which aren’t at risk of a LLM. ChatGPT won’t replace all search use c

Ironically, on mobile, the entire “above the fold” screen for this website is Google ads, which aren’t at risk of a LLM. ChatGPT won’t replace all search use cases, like where you’re actually targeting a link, not searching for an answer, eg when you’re searching for a particular restaurants menu. For years Google has been slowly pulling data off websites to present on the search results page, to A LOT of hand-wringing about depriving the end page of a click-through. ChatGPT will give Google a perfect excuse to dramatically ramp up that practice (and incorporate more AI into the process). This is how they’ll avoid cannibalizing their own product with search. Also, ChatGPT probably can’t ever match googles per-query cost simply due to the price of GPUs.