There's a middle ground. We write to communicate, but the way we write can communicate something as well. Style, word choice, punctuation also say something to

There's a middle ground. We write to communicate, but the way we write can communicate something as well. Style, word choice, punctuation also say something to the reader. Reducing language to the lowest common denominator risks losing complex thoughts that are best communicated in complex language. At the end of the day, know your audience. Are you communicating something to the largest possible group of people or people interested in a niche topic that you're passionate about?