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Cardboard box demand plunging at rates unseen since the Great Recession
- DoreenMichele 4y agoOn the one hand, it suggests that the box industry serves as an excellent barometer for the larger economy because so much of what we buy spends some time in a box. On the other hand, it also says: “In addition, consumer behavior changed very quickly as we exited the extreme COVID period, resulting in more of a preference towards travel, entertainment and experience versus that of tangible goods,” On the other other hand, I wonder how much trends like buying local and use of reusable containers impacts this, perhaps without ever being measured.
- dopylitty 4y ago“A downturn after a wild upswing isn’t particularly shocking. What’s troublesome is that executives grew or made plans to grow in response to this unprecedented demand” In other words this is yet another situation where people who should know better think a percentage drop relative to a huge increase during the pandemic somehow indicates a fundamental problem with the economy rather than a return to normal. And other people who should have known better thought an unprecedented increase due to the pandemic would somehow be the new baseline rather than just a temporary bump. It’s mind blowing how little common sense exists in business and circles.