It also helps to publish to the Mac App Store on Friday because you can (should be the default) elect to rollout over a 7 day period (1,2,5,10,25,50,100%). When

It also helps to publish to the Mac App Store on Friday because you can (should be the default) elect to rollout over a 7 day period (1,2,5,10,25,50,100%). When you do this you can catch an error over the weekend with a small percentage of users and reaching 100% means you got through the whole week. If you do a 7 day rollout on Monday then you’ll be hitting those huge chunks of users over the weekend which may run against rollout strategy. This is to say nothing of review times… which have been decently fast the last few years. But really, as a solo developer I ship on Fridays because it coincides with a weekend where I’ll have time to deal with issues in a low stress way (not as busy). My situation is somewhat hybrid because I publish to MAS and direct to my app’s website.