Forever. With Spotify's subscriber base, the rights holders will never let them die. Universal, Warner, Sony, etc will adjust royalties up and down while stil

Forever. With Spotify's subscriber base, the rights holders will never let them die. Universal, Warner, Sony, etc will adjust royalties up and down while still keeping the catalogue healthy enough to keep the blood pumping so they can continue their perfect leech, and never kill the host. The podcast business was a shot at breaking this cycle, but it's unclear if it's actually working. If they make too much from podcasting, I don't see why the big 3 rights holders wouldn't just raise their rates to take them back to break-even.