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>I think they innovated in giving users what they actually want in the algorithmic feed. People underestimate this. TikTok's algorithm makes the app enjoyable
by slg 4y ago
>I think they innovated in giving users what they actually want in the algorithmic feed.
People underestimate this. TikTok's algorithm makes the app enjoyable to use while most other algorithmic feeds make their respective service less enjoyable. I imagine that is because TikTok factors in other criteria beyond active engagement. At this point we all know it is easier to trigger active engagement through negative emotions. By simply prioritizing any engagement, algorithms like the ones used at Twitter and Facebook end up prioritizing content that delivers us those negative emotions in order to get us to engage. TikTok's algorithm also factors in passive engagement like the dwell time you mentioned. That ends up creating a more positive user experience because it actually learns what we like instead of just what makes us reply angrily.
- godelski 4y agoI wonder if part of this is that TikTok is less focused on engaging with others and more focused on receiving content from others (I don't use TikTok...). When on platform communication happens it can be more personal as it is done through videos rather than text, where it doesn't seem like there's a person on the other side.
- dan-robertson 4y agoI think some of it is just that lots of algorithmic feeds take things like view count as too strong a signal and just promote generic content that has mass appeal rather than more niche content.