Many companies softly announce an intention to do something to guage how their users will react, then adjust course based on the response. Netflix has been doin

Many companies softly announce an intention to do something to guage how their users will react, then adjust course based on the response. Netflix has been doing that, and people spoke up. Now that they finally committed and have rolled this out, of course the people who spoke up (and probably many more that didn't care until it was actually rolled out) will speak out against this. Nobody is "pretending" that this came out of the blue. That train of thought is just as disingeous as expecting people to stay silent and cancel their subscriptions over what may not end up becoming policy.