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It’s really cold outside, I’m bored, let me play devil’s advocate… Snap is well-positioned for a comeback. TikTok is at a high risk of being banned by the US

It’s really cold outside, I’m bored, let me play devil’s advocate… Snap is well-positioned for a comeback. TikTok is at a high risk of being banned by the US government, and Meta properties increasingly lack any sort of focus and coherent product management. When TikTok exits the US market, by choice or by decree, and when Meta fails to regain user trust and engagement, Snap will be the choice of the burgeoning Gen Z market. …ow, ow, I think I hurt something in my shoulder, I was reaching so hard there. Ow.

captainkrtek 4y ago
Not a bad hypothesis, at the same time, I struggle to think of cases in social media where users / activity return to a stagnating platform. Seems there is always some new platform users migrate to, rather than going back to something “old”.
- rcarr 4y ago
  I agree. I have come to view social media and dating apps as the virtual equivalent of bars - just like bars in real life, there seems to be a trendy hotspot for five years or so that then gradually declines in popularity as new ones open up. The previous hotspot may continue on for years with a core set of users or become a local institution but will likely never be as popular as in it's heyday unless it has both a complete redesign and a rebrand turning it into a brand new bar.
nick123567 4y ago
Us government doesn't have the balls to do it IMO
- rednerrus 4y ago
  There seem to be a lot of legal hurdles they'd have to get over along with political hurdles.
swyx 4y ago
interesting, honestly if that plays out you can quickly 2x your money there
Calvin02 4y ago
Not saying that you're wrong but it'll be an uphill battle for Snap. Snap's focus on salacious content turned off a lot of my friends. People wanted something a bit more wholesome than Snap but not as sterile as Instagram. TikTok fit the bill perfectly.
kornhole 4y ago
If those were the only real contenders, maybe. Many young people are starting to appreciate privacy and move to ad and tracking free protocols such as Signal and Matrix. There is no money to be made on them, and they are not advertised. This slows their growth, but they are growing.
karmakaze 4y ago
The Snap app literally destroyed my Nexus 5 phone. After installing it, the battery overheated and the screen glitched out. That was the last of that, and most social apps in general.

captainkrtek 4y ago

Not a bad hypothesis, at the same time, I struggle to think of cases in social media where users / activity return to a stagnating platform. Seems there is always some new platform users migrate to, rather than going back to something “old”.

rcarr 4y ago
I agree. I have come to view social media and dating apps as the virtual equivalent of bars - just like bars in real life, there seems to be a trendy hotspot for five years or so that then gradually declines in popularity as new ones open up. The previous hotspot may continue on for years with a core set of users or become a local institution but will likely never be as popular as in it's heyday unless it has both a complete redesign and a rebrand turning it into a brand new bar.

nick123567 4y ago

Us government doesn't have the balls to do it IMO

rednerrus 4y ago
There seem to be a lot of legal hurdles they'd have to get over along with political hurdles.

swyx 4y ago

interesting, honestly if that plays out you can quickly 2x your money there

Calvin02 4y ago

Not saying that you're wrong but it'll be an uphill battle for Snap. Snap's focus on salacious content turned off a lot of my friends. People wanted something a bit more wholesome than Snap but not as sterile as Instagram. TikTok fit the bill perfectly.

kornhole 4y ago

If those were the only real contenders, maybe. Many young people are starting to appreciate privacy and move to ad and tracking free protocols such as Signal and Matrix. There is no money to be made on them, and they are not advertised. This slows their growth, but they are growing.

karmakaze 4y ago

The Snap app literally destroyed my Nexus 5 phone. After installing it, the battery overheated and the screen glitched out. That was the last of that, and most social apps in general.