Twitter was doing $5 bill pa of ad sales... Snap is doing over $4 bill pa. Twitter was sold for ~$40 bill, Snap is currently at $18 bill market cap. That isn't

Twitter was doing $5 bill pa of ad sales... Snap is doing over $4 bill pa. Twitter was sold for ~$40 bill, Snap is currently at $18 bill market cap. That isn't notoriously struggling. The statement that the ad component is relatively easy is borne out by the facts. There are zero companies doing lots of ad revenue with very few users, and practically every service with hundreds of millions to billions of users spending their time looking at said service is doing significant ad revenue. The only way one can think they struggled is if compared to the two wildly outlying, greatest ad revenue machines in the history of the world.