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How do the struggle so much? They have a large, engaged audience. Seems like it should be straight forward?
by gardenhedge 4y ago
How do the struggle so much? They have a large, engaged audience. Seems like it should be straight forward?
- lancesells 4y agoI think the struggle is people don't respond (convert) on those platforms for whatever reasons that are inherit to their audiences or the app itself. If users don't convert then businesses aren't going to spend on ads. I work in marketing and Twitter has always been hard to have any sort of positive return on. Big brands can afford that but the millions of smaller businesses can't.