In a lot of cases, you don't need to be an expert coder at all, but having a basic understanding of programming and web will get you a long way. I had a Magento

In a lot of cases, you don't need to be an expert coder at all, but having a basic understanding of programming and web will get you a long way. I had a Magento e-commerce built by a 3rd party in the past without a technical co-founder, but I would review each and every piece of code, and get errors A LOT OF TIMES (even though these were supposed to be professionals). It also made it much easier to understand the system, request features, etc. All I did to achieve this level of knowledge was a few online courses on: basic programming logic, basic php, basic css, basic html, and basic javascript. Takes a week, at most. Every founder involved with tech should have this basic understanding, and I feel many don't only because they think it's too hard, which is untrue.