This is sad. This was a large risk they decided to take with unfortunately not a lot of upside. As they learned the hard way, there are far cheaper and quicker

This is sad. This was a large risk they decided to take with unfortunately not a lot of upside. As they learned the hard way, there are far cheaper and quicker ways to figure out if a business is viable. Namely, talk to users. Build a landing page and show it to users, or spend a little money on paid ads. Try to get email addresses. Etc I’ve made bad investments too so I know the feeling of seeing the upside while discounting the risk. But the risks are real, and need to mitigate them as quickly / cheaply as you can even if it means to pass on the idea / deal.